Focus Your Job Search - Define What You Want

One of the key premises in marketing is that successful brands need to focus.

Al and Laura Reis – two of the leading branding experts in the field – wrote a book on this very subject titled - Focus: The Future Of Your Company Depends On It.

In the book they talk about how to build a brand by clearly defining its purpose.  They say:

This is an interesting insight that reflects the new reality on how to develop and manage a career plan.

Thomas Friedman had an editorial in the recent July 17, 2011 NY Times on career management. In the editorial he quotes Reid Garrett Hoffman, the founder of LinkedIn. Hoffman has an upcoming book titled "The Start-Up of You".